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Inside Lead Generation Representative (Hybrid)

Canon Canada

This is a Contract position in Etobicoke, ON posted September 18, 2021.

Inside Lead Generation Representative (Hybrid)

-Base Salary plus Commission-

*Temporarily remote due to COVID-19 regulations*

Canon Canada is looking for an Inside Lead Generation Representative to join our growing team! In this role, you will have direct contact with future and current clients, setting up appointments, and finding potential customers for our Outside Sales team. You’ll be the first step in the prospecting process, screening inbound leads and qualifying their potential. Our Sales team will rely on your persuasive abilities and creative methods of finding potential customers by gathering data on new prospects, identifying future sales opportunities, and confirming interest with existing clients.


We are excited to offer a new and adaptive way of working that provides flexibility in the workforce while maintaining operational readiness! By blending remote and in-office work, we are able to take advantage of the independence and flexibility that comes with working from home, and the collaboration, teamwork and sense of belonging that comes from working together face-to-face. Our Workstyle Program offers the best of both situations: structure and sociability with independence and flexibility.

What We’re Looking For:

  • Maintain contact with existing client base by supporting relationships and developing sales opportunities via “cold calls” and/or email
  • Proactively contact all prospects and identify qualified leads; acquire information regarding clients’ needs and satisfaction, lead nurturing, and customer info regarding expired equipment/buy-out requests
  • Screen inbound leads using Marketing Automation software from sources such as website and landing page forms (, and direct phone calls
  • Qualify leads and set up appointments for appropriate Outside Sales Representatives and follow-up on actions with sales and service
  • Manage prospect lists and generate quality leads by scheduling product demonstrations and invitations to special events
  • Update CRM (Salesforce) customer data and record information from new leads and prospects
  • Achieve monthly quotas for closed business and Sales Qualified Leads in Salesforce

What We’re Looking For:

  • High-volume cold calling appointment setting, lead generation, and customer success experience
  • Excellent communication skills, including the ability to craft exciting emails that pique prospect interest and result in new business
  • A high level of professionalism to understand customer issues and identify an appropriate resolution or response
  • Strong project and process management skills to develop and continuously improve call scripts and take customer notes
  • CRM and technical skills to enter data notes and lookup client information in Salesforce or other databases
  • Ability to manage calls and email efficiently





  • By monitoring public health conditions and following local COVID-19 guidelines, we are taking necessary precautions and putting the safety of our employees and candidates first


  • This position offers a Hybrid work schedule. You will be required to be in the office Mondays and Wednesdays each week, with the ability to work from home for the remainder of the week (subject to specific business needs requiring office attendance)
  • When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools


  • Comprehensive health coverage plan that includes medical, dental and vision
  • Life insurance, disability and wellness programs
  • Vacation, Paid Personal Time and Sick days
  • Matching RRSP contribution & Profit Sharing Program
  • Tuition Assistance Program for professional continuing education
  • Discounts on Canon products, retailers, memberships and more!


  • On-site cafeteria and outdoor patio
  • Employee gym and fitness centre
  • Employee referral program
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products.
  • Community involvement


Come and join our team and reap the rewards as we work to take Canon to the next level!

We offer competitive compensation, comprehensive benefits, exceptional growth potential and stability, all within a casual and professional work environment.

While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment.

Canon Canada Inc. is proud to provide accommodation(s) during the recruitment process. Should you require any accommodations, please indicate this on your application/cover letter and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us via email at or via phone at 1-855-531-3850 or 905-863-8713

Since 1973, Canon Canada has been the leading provider of consumer, business, professional and medical digital imaging innovation. Technology continuously changes, but our vision and commitment to delivering exceptional solutions and great customer experiences never does. 

Headquartered in Brampton, Ontario, with 12 additional offices across the country, Canon is the preferred choice for technology and services that enhance the lives of people and drive business performance. We are committed to the highest level of customer satisfaction and loyalty, and provide 100% Canadian-based service and support for every product we distribute.

Every day our team comes to work excited to tackle real-world challenges, conceive new ideas and develop groundbreaking, innovative solutions — to make a difference for our customers, our business partners, our colleagues and our company.

We’re proud of the difference we make for our customers and our business partners, and in the communities where we live and work.