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Social Media Specialist

Allied Universal (G4S Secure Solutions)

This is a Contract position in Etobicoke, ON posted May 7, 2022.

We are North America’s leading security services provider with over 300,000 phenomenal employees. At Allied Universal®, we pride ourselves on fostering a promote from within culture. There are countless examples of individuals who began their career as Security Professionals and today hold positions on our senior leadership team. For all full-time positions, we offer medical, dental, and vision coverage, life insurance, employee assistance programs, and more! We also offer company paid uniforms and part-time and flexible schedules!

Title: Social Media and Digital Specialist

This position is responsible for managing the company’s social media and online presence in Canada and assisting with additional social media or digital marketing projects in North America as needed. Under the direction of the Director of Marketing, this position will develop, implement, and manage social media strategy, and will engage with multiple North American audiences through the corporate Facebook, Twitter, LinkedIn, Instagram, and YouTube platforms, as well as participate in the maintenance and support of the Canadian websites and online components that provide an amazing user experience. This role will also develop a social media content calendar and provide social media support for internal departments and help to manage the Canadian web presence. The right candidate must possess excellent writing skills and sound judgment. Advanced knowledge of social media and online platforms and best practices, experience with CMS and social tools, familiarity with analytic platforms, and prior experience with paid advertising on Facebook and LinkedIn desired.

Key Responsibilities:

  • Design an innovative social media strategy that resonates with our diverse North American audience and drive its implementation
  • Define social media priorities, goals, and targets that align to business goals and audience insights; collaborate with Recruiting and PR to ensure tight alignment of content and message
  • Proactively identify areas of optimization, set best practices, and communicate these across teams; provide regular metrics to demonstrate alignment to KPIs
  • Produce engaging and creative content for social media platforms such as Facebook, LinkedIn, Instagram, Glassdoor, Indeed, and Twitter
  • Align strategy and content calendar to meet key stakeholder needs
  • Manage website maintenance and perform simple system administration duties
  • Develop and maintain various web projects


  • Bachelor’s Degree in Communications or Marketing preferred
  • At least 2 years of experience in social media and web strategy planning, goal setting, and implementation
  • Familiarity using data to adjust and optimize strategy for both web and social media
  • Computer savvy, with working knowledge of MS Office, Adobe Creative Suite, Google Data Studio, and Drupal is preferred